For better or worst, I am still on Facebook. This means I am exposed to many media outlets while scrolling my feed. What I have noticed for some time now, is that they artificially sparkle debate in the comments sections. An example is “fans of X are boycotting the show”. I saw this happening with both Harry Potter (with the game and now the new tv show), but also with the Rings of Power. More astute readers do wonder: “what fans?” or “who are you talking about?”. The situation became hilarious with Hogwarts Legacy when we put these words under microscope and see the actual fans: a single tweet of someone complaining with half a dozen favourites.
I reckon that for media outlets it has become so difficult to make money, or stay relevant, that the only pathway is to create chaos where it doesn’t exist.